If you are trying to get ranked for local searches, you may well have heard of ‘marking up’ your website address using ‘schema.org’.
It is critical that your business name, address and phone number (‘NAP’) is the same on your website as your Google +Local page.
And in fact the same as across all websites. This is so that Google can verify you are who you say you are and there is no confusion.
Schema.org provides some code that helps Google recognise that those particular words on your webpage is actually your address.
Caveat: you need to be able to access the code of the page where your address is, either directly or through your content management system (CMS). If you can’t do this then I suggest you hand the below to your web developer to action – it will be quick and easy for them.
How to add schema.org mark-up to your address …
To make it easy for you, just replace your business name, address info and telephone details into where it indicates in the code below and copy and paste into the code of your website instead of your address.
<div itemscope itemtype=”http://schema.org/LocalBusiness”>
<span itemprop=”name”>Your business name</span>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>Your address</span>
<span itemprop=”addressLocality”>Your city</span>,
<span itemprop=”addressRegion”>Your county / state</span>
<span itemprop=”postalCode”>Your postcode</span> </div>
Phone: <span itemprop=”telephone”>Your telephone number</span></div>
You can see this working by looking in the footer of this page – you will see our address. It is all marked up like I indicate above!
Happy Marking-Up – let me know how you get on
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By Wendy Chamier